BM feature

Bollywood Marketing

What is the program about?

Go deeper into Bollywood, one of the largest and most profitable industries in the world, and get exposed to film marketing and the business of making films. Meet professionals from marketing, public relations, distribution, digital marketing, poster designing, cinema management, and post-production houses and work on a student project during the course of 2 weeks to understand the nuances of Bollywood business first-hand.

Why should I attend?

If you’re intrigued by the popularity of Bollywood films, the revenues generated by them and you wish to know the inside stories of setting up film projects, planning, budgeting, promoting, advertising and other marketing strategies to make a film successful, then this program is just meant for you.

Who can attend?

If you are a student of Business, Marketing, Communications, Mass Media, Liberal Arts or simply someone who wants to learn the business of films, this is the right program for you.

Where is the program?


What should I expect to do on the program?

Informational lectures and meetings: Students have one-on-one meetings with producers, marketing professionals, distributors, PR and publicity agents. They get to interact with industry professionals in their own environment. This gives students an understanding of the processes and people involved in the marketing of a film.

Case Studies: Students build case studies around the films they view and professionals they shadow, thereby understanding the various aspects of marketing.

Production: Students focus on planning, budgeting, conventional methods of fund raising, in-film brand integration, impact of corporatisation and understanding crowd sourcing and crowd funding.

Distribution and Exhibition Processes: Visit distribution houses and multiplexes to understand exhibition of films in cinemas.

PR and Marketing:  Students get to visit PR offices and an event for creating publicity of the client. Students also get an overview of marketing big budget, small budget and independent films, and the different modes of marketing through digital, radio and print medium to understand how films are advertised.

Student Project: Students watch films and shadow professionals throughout the program. On the basis of their exposure, students have to make a paper presentation of various creative marketing strategies and innovative marketing campaigns of their own to promote a film. This project is designed in consultation with the Academic Director keeping in mind the student’s individual interest and skills. The project usually takes a week to complete and ensures that the student is not merely a passive observer but an active participant. This project deepens the students' learning and helps them reflect on their 2 week experience.  

What is the duration of the program?

2 weeks (can be extended)

What are the costs?

Application Fee: USD 45

For individuals: USD 2630 (inclusive of 15% service tax) for a 2 week program

For Groups: USD 2332 (inclusive of 15% service tax) for a 2 week program. I am interested in forming a group. Tell me more.

How do I avail of the lowest cost?

If you can team up with 2 or more friends who are interested in the program, you can form a group to avail of our subsidized group prices. Click here to learn more about how to form groups.

You can also partner with BEYOND BORDERS to avail of our special institutional prices. To partner with BEYOND BORDERS write to us at with the subject line “Partner”.

We may have a scholarship available at this time. Click here to see if there is an exciting scholarship cost available!


What is included in the program fees? 

The program fee includes the following:

  • Pre departure orientation and support
  • Airport pickup on arrival
  • Transportation from Mumbai to Program site (in case the program site is different from Mumbai)
  • Cultural adjustment, health and safety orientation.
  • Program orientation and overview by qualified program personnel (Program Director/Academic Director/Sr. Program Managers)
  • Local sim card on day of arrival
  • Shared accommodation at BEYOND BORDERS guest houses. The accommodation at all BEYOND BORDERS program locations is secure, centrally located and basic but comfortable.
  • Most BEYOND BORDERS guest houses have power backup, hot water, modern amenities, internet access, television, a well equipped kitchen, day staff for cooking and cleaning .
  • Three meals a day: Indian vegetarian meals. BEYOND BORDERS does not serve meat at guest houses for health and hygiene reasons. Often curries or breakfast might include eggs. Vegan meals can also be arranged on request.
  • Support during program activities and monitoring (Program activities are Monday to Friday. Weekends are free for students’ personal travel).
  • Weekly reviews of the program with qualified program personnel (Program Director/Program Manager/Academic Director). This includes reviews of the participants learning, contribution to placement organization, facilities, logistics and program content.
  • Help/support/certification in completing participant’s requirements for academic credit.
  • 24 Hour emergency support (7 days a week).

The cost does NOT include:

  • Any overnight accommodation in Mumbai if your flight arrives before program date.
  • Daily local transportation. (Proper guidance will be provided to participants on how to use local transport systems.)
  • Air ticket to India, visa fees and any travel insurance will be the responsibility of the student.
  • Weekend and overnight excursions outside the program activities will have to be paid by the students directly.
  • Variable student project expenses are not included.
  • Expenses of personal nature like table drinks, fruits, juices, other snacks or personal preference meal items, mineral water, international telephone calls, or any other expenses which are not included in the above list, would be borne by the students. 
  • Airport Drop at the end of the program is not included in program cost. 


Cindy Klinger, Georgia state university, USA

Cindy Klinger, Georgia state university, USA

I think BEYOND BORDERS is a professional organization that had a good grasp for what we were looking

Jayme Aargon, Oregon university, USA

Jayme Aargon, Oregon university, USA

Mark and I toured Dharavi last weekend and one thing that stood out was how self-sufficient this com

Alexandra Spicer, UTS, Australia

Alexandra Spicer, UTS, Australia

Thank you to you both once again for providing such an amazing experience, this is truly one I will